Welcome to the NeTorreyis Design Department!

CLIENT

Our client is a well-known and sought-after Atlanta Barber with a loyal clientele and a reputation for providing top-notch grooming services. With ambitions to expand his brand and venture into new avenues, he recognized the need for a modernized and more versatile logo. Our design department was entrusted with the task of creating a logo that would not only pay homage to his rich history but also serve as a symbol of his future aspirations.

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GOALS

  • Modernization: To create a contemporary and visually appealing logo that aligns with current design trends and reflects the evolving nature of the barbering industry.
  • Versatility: Develop a logo that can be seamlessly integrated across various marketing channels, merchandise, and future business endeavors.
  • Brand Continuity: Retain elements of the original logo that hold sentimental value and resonate with the established clientele while giving it a fresh and updated twist.
  • Long-term Vision: Craft a logo that embodies the client’s future ambitions, serving as a strong foundation for upcoming business expansions.

OUTCOME

  • Enhanced Brand Image: The new logo has breathed new life into the client’s brand, elevating its image and attracting a younger, trend-conscious audience.

  • Versatile Applications: The logo has been seamlessly integrated into various marketing materials, social media profiles, and merchandise, enhancing brand consistency and recognition.

  • Future-Ready: The client is well-prepared for his future endeavors, with a logo that can effortlessly adapt to different business ventures and collaborations.

  • Positive Reception: Feedback from both loyal clients and new customers has been overwhelmingly positive, with many commending the fresh look while appreciating the nod to tradition.

Our collaboration with this iconic Atlanta Barber showcases the power of design in revitalizing a brand’s identity while preserving its legacy. We are excited to see our client’s continued success as he embarks on new journeys with a logo that symbolizes his evolution and future aspirations.

APPROACH

  1. Exploring the Legacy: We began by conducting in-depth interviews with the client to gain insights into his journey, values, and aspirations. Understanding the essence of his brand was crucial to crafting a meaningful logo.

  2. Audience Research: To create a logo that resonated with both the existing loyal clientele and new potential customers, we analyzed the preferences and expectations of the target audience.

  3. Design Evolution: We carefully examined the client’s original logo and identified key elements that held sentimental value. These elements were preserved and refined to create a bridge between the old and the new.

  4. Contemporary Aesthetics: Our design department incorporated modern design elements, colors, and typography to ensure the logo remained fresh and relevant in the ever-evolving world of fashion and grooming.

  5. Versatility Planning: To cater to the client’s future business endeavors, we ensured that the logo was adaptable for various uses, such as signage, social media profiles, merchandise, and potential collaborations.

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